Nirmal Mirza
Director – Marketing & Product Development

Nirmal Mirza brings 30 years of Experience to the table, having dealt with Major Retailers and Wholesalers all over the World.

Her visionary approach has contributed to Aauraa’s growth as one of the Leaders of the Industry.


Mr. Easwaramoorthy
Director – HRD & Finance

An outstanding humanist who takes care of Human Resources & Finance. He brings 21 years of experience to the table and is considered a high ethical human being in Karur.



K.P. Elangovan
Director – Production & Quality Control

K.P. Elangovan’s knowledge of Production and his Fair approach to Quality and Pricing has made Aauraa famous for its Cost-effective Pricing and Quality and Delivery.