People are making choices everyday on where to put their money. There is an increase in the amount of social responsibility that people display. They want to support businesses that are trying to do something good for workers and for setting an example for others. We at AAURAA INTERNATIONAL are proud to call ourselves a Fair PracticeHome Textilemanufacturers in India.

So Now What Is Fair Practice?

While many textile companies will do almost anything to gain an edge on the competition, it is important to understand that one does not risk a business's integrity while gaining customers. 

Fair Practice is about Fair prices, Decent Working conditions and Fair Terms of Trade for workers and employees.

It is about a Ethical Decision taken by the Company insupporting the development of worker communities that have more control over their futures and protecting the environment in which they live and work.

This may involve rejecting the route that would lead to the biggest short-term profit.

Why Fair Practice

The Ethical practices of a business are the key factors in how that business is defined. A business's reputation impacts its customers, employees, potential for growth and overall success. A business organization that exemplifies integrity in its products, services and actions holds itself up to high Ethical standards.

Significance OfFair Practice

A fair and stable price for the products

Security of long-term contracts

Investment in local community development

Improved working conditions

Environmentally sustainable production methods

Support in gaining the knowledge and skills needed to operate successfully in the global economy

Independence and Integrity

How does it help to be Fair Practice textile manufacturers?

Strong Ethical business practices are a hallmark of a good company. As a Fair PracticeHome Textile exporter we attract buyers and clients to our company’s products, thereby increasing our sales and profits. It makes our employees want to stay with us, thereby reducing our labour turnover and therefore increased productivity. It attracts more employees wanting to join us thereby enabling the company to get most talented employees.

How do we do it?

Now that we spoken so much about fair and Ethical practices, it is only fair that we tell you what do we do to call ourselves a Fair PracticeHome Textile company in karur .

According to the textile committee of India, a “Fair Practice” textile manufacturing company should comply to  law in terms of,

 Child Labour,

Forced or Compulsory labour,

Freedom of association and collective bargaining,


Disciplinary Practices,

Working Hours,


Health and safety , etc

These requirements are fulfilled  at AAURAA , in compliance through SA 8000:2014 certification.

Also, as a GOTS and OEKO TEX -100 certified Home Textile exporter from karur, the ecological requirements is being maintained in the factory and sustainability is practiced in all ways possible.

 System certification of ISO 9001:2008 measures the systemized production in the factory and thereby fulfilling the production requirements in terms of the law required to be a Fair Practice company.


In addition to these we follow other Ethical principles such as  honesty, equality, respect for rights, integrity and adherence to the law.

Thus at AAURAA INTERNATIONAL Fair Practice is much more than merely a  certification,rather  it is the only and best Ethical and social way of living  that really ensures social and environmental, Ethical and economic impact, and therefore human impact and we wouldn’t have it any other way.

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